Hello, I’m Eric, and I’m a senior creative leader/storyteller, with an appetite for integrated big ideas, design, and sports marketing.
WHAT I DO:
Currently, I’m a Creative Director at TracyLocke where I oversee the PepsiCo Foodservice business. I have over a decade in this game, and I’ve been super fortunate to work with some incredible global brands.
WHAT I LOVE:
Sharp copy. Beautiful design. Smart ideas. Small egos. Building Things. Fixing Things. Wisconsin Cheese. Wisconsin Beer. Midwest Nice. Bucky Badgering. Packer Backing. K2 Skis. 80’s Culture. German Cars. My Wife. My 2 Daughters. My Dog. And all not in this order.