Holiday the Macro Way
Budweiser is a Macro Beer who celebrates the Holidays the only way it can; BIG. From the Clydesdales, to the annual decorating of the STL brewery, for over 140 years, Budweiser has never slacked during the season, and neither should those who drink it. We designed a full holiday campaign featuring a knitted Bud beer sweaters, custom hand-drawn wrapping paper and greeting cards, and wrote communication that rallied drinkers to holiday the Budweiser way.
Credits: Shawn Kraemer – GCD / Evan Campbell – SAD / Ryan Prescott – SCW / Matt Scully – AD / Lesia Gribbon – AD