Out Here It’s Dew.
For more than 80 years, MTN DEW has provided outdoorsmen and women the game-changing boost they need to pursue their passions. Fast forward to 2020 – Brand relevance was slipping in the Heartland, and the bottle in green was losing share (on top of a pandemic). We realized that the outdoors was the only true “safe space”. So with the MTN DEW Outdoor Stimulus, we gave Heartlanders a reimbursement payment towards their fishing and hunting licenses and eased the burden of getting outside. Along with out of home, radio, influencer content and retail tools, the campaign smashed sales records and got DEW back into the hands of outdoorspeople all over the Heartland. Because out here, you’re you. Out Here, It’s Dew.
Credits: Shawn Kraemer – ECD / Chris Barish – ACD / Candace Gebbia – ACD / Lead Agency– Motive / PR Agency – Golin