Dew + Little Caesar’s

Client: Mountain Dew & Little Caesars
Role: Creative Director

Chase Elliott? No Way.

In anticipation of the GEICO 500 at Talladega, Little Caesars, Mountain Dew and #9 Chase Elliott teamed up to promote one of the fastest deals this side of track. With the press of a mobile button, order any Little Caesars pizza using their proprietary Pizza Portal, and get a free 2-Liter of Mountain Dew. With a 15-second TVC, car paintout, social content and in-store POS, the deal flew out the door faster than a Chase victory at Talladega (Yes he actually won the race).

Credits: Shawn Kraemer – ECD / Adam Drake – ACD / Basil Inferrera – Senior Writer / Josh Parent – ACD / Josh Palmer – SAD