Game Day Over Everything.
College football Is a sport unlike any other. The Rivalries; Ruthless. The Tailgates; Extravagant. The Pride; Non-Stop. Because just like our beer, college football fans thirst for more. For them, Saturdays are sacred, and ESPN is their sermon. As Dos Equis, it’s only right that we recognize those who seek excitement and put one thing above all else. With a fully integrated campaign, we brought what it means to always live the spectacle that is college football – It’s Game Day Over Everything.
Credits: Alex Munoz – GCD / Chris Battle – SAD / Tyler Yonchiuk – SCW / Allie Babin – CW / Matt Scully – AD / Valentina Stefanidis – AD / Sara Hunt – AD