Real. Big. Summer
The reintroduction of Pepsi made with real cane sugar was already big news on it’s own. With a huge media investment, big time partnerships, and 3 LTO flavors, we knew this summer was going to be big. Real big. So we gave two small town Wisconsin softball teams the chance to live their big league dreams. We rocked the Country Music Awards with Blake Shelton. We even brought the worlds largest (Guinness confirmed) claw grab to the Jersey Shore. With everything from digital content, TVC, radio, print, and beyond, we turned big summer dreams into even bigger reality.
Credits: Phil Camerota – GCD / Dan Cishek – CD / Jack Spicer – ACD / Eric Bruno – AD