In a Super Bowl State of Mind
New York City had never hosted a Super Bowl. Ever. And with a media buy befitting the biggest game, on the biggest stage, we teamed up with Pepsi to create all of the Tri-State Out-Of-Home for Super Bowl XLVIII. We combined the brand’s spontaneous personality with its authentic love of the NFL. From SoHo to Secaucus Junction, to Times Square and Penn Station, we painted the city blue with contextually relevant headlines that poured on the NY/NJ attitude.
Credits: Sandy Stein – ECD / Shawn Kraemer – GCD / Dan Cishek – CD / Eric Bruno – AD / Adam Jackson – CW
