In a Super Bowl State of Mind
New York City had never hosted a Super Bowl. Ever. And with a media buy befitting the biggest game on the biggest stage (and in our own back yard), we teamed up with Pepsi to create all of the Tri-State Out-Of-Home for Super Bowl XLVIII. With a ground up photoshoot at Met Life Stadium, we combined fan passion and the brand’s spontaneous personality with its authentic love of the NFL. From SoHo to Secaucus Junction, to Times Square and Penn Station, we painted the entire city blue with contextually relevant headlines that poured on the NY/NJ attitude with thousands of individual placements.
Credits: Sandy Stein – ECD / Shawn Kraemer – GCD / Dan Cishek – CD / Eric Bruno – AD / Adam Jackson – CW
