Take your f*%king PT-YO.
62% of Americans don’t take all their paid time off. That’s 700 million days left on the table. What does that say about our priorities? While not a uniquely American issue, it doesn’t take an anthropologist to tell you it’s worse here. At siggi’s we have always championed a life free of artificial expectations. So with a fully integrated PR campaign, social content featuring Corporate Natalie and Tess Tregellas, and marquis Times Square out of home – we sparked the conversation and lit a fire under the asses of Americans to take all their PT-YO. Because in a culture obsessed with doing more, siggi’s believes “less” is the ultimate flex.
Credits: Justin Franklin – Sr. Copywriter / Jason Snyder – Art Director / Raychel Casey – Senior Producer / Kristina Drociak – Director of PR / Jess Saba- PR Manager / Ariella Despins – Digital Marketing Manager
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