O is for Organic.
Being a new parent can be scary. Whether it’s the right nutrition or tracking your baby’s milestones, there’s plenty of “advice” out there that sometimes isn’t the best. For close to 30 years, Stonyfield Yobaby has always been nutrition new moms and dads can trust. And if there’s one thing we know, when children have access to better food and better education during their development, their potential is only limited by their dreams. So in 2025 we found the perfect partner to help us grow that mission: Enter professional educator, singer, and social media mega star Ms. Rachel. With a fully integrated partnership featuring paid and owned social in her signature style, full packaging takeover, parent prize pack (including her new toy line), PR blitz, and a $200k to help support kids in need, together we’re teaching the world full bellies equal full brains. We even got Ms. Rachel (and Herbie) out in the pasture to show them the magic of a real organic family farm.
Credits: Justin Franklin – Sr. Copywriter / Jason Snyder – Art Director / Raychel Casey – Sr. Producer / Mitchell Watson – Director of Photography / Kristina Drociak – PR Director / Jess Saba – PR Manager / Ariella Destin’s – Digital Manager /
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